The Team

Finnforel is driven by a highly qualified, committed team.

Meet The Management Team


Janne Reunanen

Chief Executive Officer

Senior Retail Executive specialized in driving growth and developing new markets and client relationships as well as product development. Extensive experience from retail chain management, strategy and creating profitable revenue growth.

Over 20 years of experience from the Finnish and European retail market has given superior understanding especially on efficient chain & vendor management (Finnish organizations being world class on this). Have had the pleasure of being challenged by various challenging senior management and executive roles that have developed both strategic capabilities and leadership skills.


Arita Lindblad

Sales Manager

Experienced key account manager with a demonstrated history of working in the wholesale industry. I have successfully launched two new brands to the market and sold new product range to SOK, KESKO, Lidl and Tokmanni.

Strong operations professional graduated from MKT; MJD Markkinointi Instituutti. 


Tanja Pitko

Chief Financial Officer

Experienced Finance Director equipped with extensive practice in Information Technology sector. Employs excellent leadership skills and multi-tasking strengths by strong self-direction. Focused on achieving goals and delivering results. Demonstrated high initiative and energy in planning and implementing strategic programs and improvements, as well as in process development and finding best practices. Well versed in M&A practices. 


Pekka Hannelin

Head of Fish Farming and Process Development

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Timo Mutikainen

Head of Processing


Aleksei Khoduev

Head of Fish Farming at Varkaus and Hatsina/Huutokoski

Meet The Board Members


Pekka Viljakainen

Chairman of the Board

Mr. Pekka Viljakainen was born in Finland 1972. He studied
engineering at the University of Technology in Lappeenranta.
Thanks to his technical background, Mr. Viljakainen has for 20 years worked as an ambassador between business executives and technology teams. He started as an entrepreneur in 1986, by establishing Oy Visual Systems Ltd. (1986-2004). He joined TietoEnator in 2000. Mr. Viljakainen is widely known by his nickname, Bulldozer. His reputation and track record for handling very complex governance and political topics inside large international organizations related to enterprise digitalization earned him this nickname.


Jyrki Sukula

Board Member


Kaj Arvonen

Board Member


Petri Heino

Board Member